Google Ads, AI, online marketing. Hands-on insights for small businesses.
Shopify now lets merchants sell their products directly through ChatGPT. Here's what that means for online retailers and why product data quality just became even more important.
Google is turning AI Mode into a shopping platform, with Shopping ads, checkout, and personalized offers. For now this mostly affects retailers, but the direction is clear: service businesses should understand what's happening too.
Starting June 1, 2026, Google is changing how budget pacing works with ad schedules. Example: on a €30 daily budget with a Mon-Fri schedule, monthly spend rises by about €250; on a €100 daily budget, by about €840. Here's how to adjust your setup in time.
Google Ads has fundamentally changed: it used to be 70% account work, today it's only 30%. The decisive 70% happens outside Google Ads — in your offer, your landing page, and your unit economics.
Google now shows a "Budget Error" warning for Performance Max campaigns under roughly €30 daily budget. Here's how to spot the tactic and still run successful campaigns on smaller budgets.
